Oklahoma Spotlight: Naloxone Saves Lives – Preventing Opioid Overdose

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Red Rock Regional Prevention Coordinator (RPC) (Region 13), serves Canadian & Grady Counties, and has a robust outreach plan to get the word out about how the medication Naloxone saves lives.

The Need

Oklahoma has high rates of opioid overdoses, and Red Rock has been identified by the Oklahoma Department of Mental Health and Substance Abuse Services (ODMHSAS) as a hub location for distribution of free naloxone kits to anyone that requests one. Naloxone reduces the effects of overdose by its easy to use nasal spray.

Funded by the Prescription Drug Overdose (PDO) and State Opioid Response Grants, Red Rock is required to deliver trainings to the community to demonstrate how to administer the drug. Through the trainings Red Rock provides, people in their communities are taught to use the drug by properly removing it from the packaging, spraying it in the nostril, and then beginning CPR. Red Rock is also funded to disseminate communication materials, conduct outreach to increase treatment service referrals, and to increase local level action on the prevention of opioid use in high need areas.

The Solution

Red Rock staff members work strategically to create partnerships to get the word out about Naloxone and the prevention of opioid drug overdose.

Engaging Youth Coalitions

Red Rock established a partnership with YU-CAN, a coalition that meets bi-monthly and engages more than 50 youth. Red Rock shares data from the Regional Epidemiological Outcomes Workgroup (REOW) at the YU-CAN meetings to help leaders inform decision making for programs and services offered at the affiliated schools. Additionally, at these meetings, Red Rock provides trainings and distributes free Naloxone kits to all in attendance.

Engaging Businesses

Red Rock RPC collaborates with local pharmacies, such as Mustang Drug Pharmacy, to ensure a neutral location for the proper disposal of expired or unused prescription drugs in Canadian County. Red Rock RPC provided Mustang Drug Pharmacy with the safe medication disposal box through their grant.

Red Rock has also recently partnered with Central Communities Health Access Network, and Yukon Pediatrics to help get lock boxes and disposal bags into the homes of their patients.

Engaging Individuals

Staff members of Red Rock RPC always seek opportunities to educate individuals or work on policy change on Safe Use, Safe Disposal, and Safe Storage – their mantra to increase proper disposal, decrease improper storage, and decrease the social availability of prescription drugs in Canadian County.

Lessons Learned

Staff members of Red Rock RPC share that their best practices for community outreach is to always approach the audience correctly and to tailor presentations accordingly. For example, the talking points use for presentations involving youth are different than those used when talking to pharmacists or other adults. Additionally, when doing outreach in the community, they implement efforts to target the entire community, however, they are sure to take a different approach based on the different groups in the community by figuring out what their needs are and speaking to those.


Visit the Prescription for Change website, www.okimready.org to learn more about the opioid epidemic, prevention, treatment, and what to do about opioid overdose, and for resources for Oklahoma communities. Visit Red Rock RPC’s website www.redrockrpc.com to find programs, events, training, and other local information for Canadian & Grady Counties.

Contact the Red Rock RPC Director, Julia Cochran at 405-422-8872.

Red Rock Regional Prevention Coordinator Julia Cochran opens a box of Naloxone kits that are used to prevent fatal overdose.

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