Oklahoma Spotlight: Breaking the Cycle of Tobacco Industry Deception

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We are still getting played by Big Tobacco. This video brings to light the things that the corrective statements left out such as the disparities in the newspapers running the corrective statements. Big Tobacco still cannot be trusted. We cannot dim the light on tobacco prevention and cessation. We need to break the cycle.

In this video you will find…

Background information on why the tobacco industry has been ordered to make “corrective statements” about the harms of tobacco, as well as information about the harmful effects of tobacco in general, and specifically among minority populations.

2:00 – What Guiding Right, Inc. is doing about this
2:40 – Health impact, particularly on African American populations
3:01 – Tobacco industry practices
3:30 – Call To Action: what works to stop the harms of tobacco and create a culture of health

About this video

The video and advertisement were a collaboration between Guiding Right, Inc., Center for the Advancement of Wellness, OSDH, and Tobacco Settlement Endowment Trust (TSET), the Oklahoma Tobacco Research Center (OTRC), and the National African American Tobacco Prevention Network.

Who is taking a stance?

Guiding Right, Inc. (GRI) has a mission to decrease social, economic, and health disparities for minority and other vulnerable populations within Oklahoma City’s Metropolitan Statistical Area (MSA) and Tulsa County. As part of ongoing efforts to educate about the court-ordered corrective statements required of the tobacco industry, Theodore H. Noel II, the executive director of the organization, brought attention to the high rate of menthol cigarette use among African Americans in a recent column in Tulsa World.

The vision of Guiding Right, Inc. (GRI) is to create self-sufficiency in navigating systems of care, social roles and economic achievement; while eliminating health disparities among all persons at risk, particularly African Americans. We envision increasing the quality of life for all citizens of Oklahoma by offering opportunities for youth and adults to acquire knowledge of surviving beyond poverty and circumstances.

Take action

As mentioned in the video, there are 5 key actions for people to take in the fight against Big Tobacco:

  1. Help expose past and current deceptive practices.
  2. Bring attention to the deadly harms of tobacco use.
  3. Make a difference at the local level by educating about the impact voluntary policy has on improving health.
  4. Help people quit by promoting the Oklahoma Tobacco Helpline.
  5. Integrate tobacco prevention into healthcare and community systems.

Share the video to spread the word.

Related: No Menthol Sunday

No Menthol Sunday – Taking place one Sunday every May, this is a national observance to team up with faith leaders and engage with faith communities to take steps to improve health outcomes, particularly raising awareness about the impact of menthol and tobacco for African Americans. Make the pledge to participate in an event with a local church, download the toolkit, and access a host of resources.

Learn more

Learn more about the tobacco industry’s court-ordered corrective statements here.

Go to www.guidingright.org or stopswithme.com for more information and how to get involved.

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  1. Thank you for this information. I have seen one of the corrective statement commercials on television. They are definitely not eye catching and flashy. The one that I saw was just words typed on the screen and the narrative voice reading the corrective statements was a voice that was very monotone, dull, and boring sounding. It would make a person turn the channel very quickly. I didn’t even realize that it was a commercial until I listened carefully to what was being said. I then realized what it was and I explained the commercial to my family members who were present with me what was happening. No one would have truly focused on that commercial. The commercials don’t even air enough on television for viewers to remember the content. That’s very sad, because cigarette commercials used to air just about every few minutes to keep the image of cigarettes and people smoking fresh on the minds of the viewers. The commercials addressing the corrective statement should air just as much and should have to be just as enticing as the cigarette commercials have been. I believe the corrective statement commercials will be more effective in that manner.


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