The Real Cost Campaign

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The U.S. Food and Drug Administration’s  “The Real Cost” campaign has expanded it’s focus to educate rural, white male teenagers about the negative health consequences associated with smokeless tobacco use. For the first time, messages on the dangers of smokeless tobacco use – including nicotine addiction, gum disease, tooth loss, and multiple kinds of cancer – are being highlighted through the placement of advertisements in 35 U.S. markets specifically selected to reach the campaign’s target audience.

>>Learn more about The Real Cost campaign 

>>Access campaign resources here

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